Cask & Barrel, the renowned name in high-end beverages, is set to make waves with the grand opening of its latest location in downtown Beirut. Known for its commitment to offering an immersive experience, the brand aimed to create a buzz that truly resonates with its slogan. Moving Frame’s creative team, who were tasked with bringing this vision to life through cutting-edge CGI.

The challenge was clear: deliver three key messages in a way that captivates and engages the audience. First, Cask & Barrel offers a diverse range of food and drinks. Second, customers can purchase unique bottles from their boutique. And third, the location boasts a one-of-a-kind distillery pot, making it a must-visit for connoisseurs.

After numerous trials, the Moving Frame team found their winning concept: an immersive Rubik’s Cube that visually encapsulates the essence of Cask & Barrel. This creative approach not only highlighted the brand’s offerings but did so in a way that was both unique and unforgettable.

Once the concept was approved, Moving Frame’s CGI experts got to work, crafting a stunning visual narrative that exceeded expectations. The final product is a piece of art that not only captures the spirit of Cask & Barrel but also sets a new standard for CGI in the region.

As this project joins the ranks of CGI work in Dubai, Riyadh, Doha, and Sweden, it further cements Beirut’s place on the map for cutting-edge creative work. With Cask & Barrel’s new location poised to open its doors, one thing is certain: the immersive experience begins the moment you see the CGI.

Link Below

https://www.moving-frame.com/project/93/cgi-video-cask-and-barrel